New Video: Acclaimed Indie Artist Soccer Mommy Goes on a Virtual 8-Bit Tour

Sophie Allison is a Swiss-born, Nashville-based singer/songwriter and guitarist, best known as the creative mastermind behind the critically applauded indie rock project Soccer Mommy.  Allison first picked up guitar when she was six — and as a teenager, she attended Nashville School of the Arts, where she studied guitar and played in the school’s swing band. By 2015, the Swiss-born, Nashville-based singer/songwriter and guitarist began posting home-recorded songs as Soccer Mommy to Bandcamp during the summer of 2015, just as she was about head off to New York University, where she studied music business at the University’s Steinhardt School of Culture, Education and Human Development.

While she was in college, Allison played her first Soccer Mommy show at Bushwick, Brooklyn’s Silent Barn. She caught the attention of Fat Possum Records, who signed her to a record deal — and after spending two years at NYU, she returned to Nashville to pursue a full-time career in music. Upon her return to Nashville, the acclaimed Swiss-born artist wrote and released two Soccer Mommy albums — 2016’s For Young Hearts through Orchid Tapes and 2017’s Collection through Fat Possum Records. Her proper, full-length debut, 2018’s Clean was released to widespread critical acclaim, and as a result of a rapidly growing profile, Alison has wound up touring with Stephen Malkmus, Mitski, Kacey Musgraves, Jay Som, Slowdive, Frankie Cosmos, Liz Phair, Phoebe Bridgers, Paramore, Foster the People, Vampire Weekend, and Wilco.

Before the COVID-19 pandemic, 2020 was gearing up to be a massive year for the young and rising singer/songwriter and guitarist: she began the year by playing at one of Bernie Sanders’ presidential rallies and had joined a list of contemporary artists, who endorsed his presidential campaign. Allison’s highly-anticipated sophomore album color theory was released to critical applause — and building upon a rapidly growing profile, the Nashville-based artist had been gearing up for a massive year: she was about to embark one a headlining tour with a number of dates sold-out months in advance, along with that, she had lined up appearances across the global festival circuit that included a stop at Glastonbury. Additionally, she was supposed to make her late-night, nationally televised debut on Jimmy Kimmel Live!

With touring being on an indefinite half for the music industry, the Swiss-born, Nashville-based singer/songwriter and guitarist recognized that this was a unique opportunity to get creative and experiment with new ideas. Combining her love of video games and performing, Allison held a digital concert on the online gaming platform Club Penguin Rewritten with over 10,000 attendees, who all had to make their own penguin avatars to attend it. The concert was so popular, that her fans crashed the platform’s servers, forcing a rescheduling of the event. Allison has also performed a number of live streams events, including  NPR’s Tiny Desk At Home (which she kicked off) and Pitchfork‘s IG Live Series. And she also recently released her own Zoom background images.

Recently, Allison and company embarked on a an Bella Clark-directed 8-bit virtual, music video tour in which the band plays some of the cities she was meant to be passing through — Minneapolis, Chicago, Seattle, Toronto, and Austin. Instead of virtually playing at the more common tourist locations or a traditional music venue, the members of the band are mischievously placed in unusual locations: an abandoned Toronto area subway station, a haunted Chicago hotel, a bat-filled Austin bridge and more. Interestingly, the video four features the virtual band playing the album’s latest single “crawling in my skin.” Centered around looping and shimmering guitars, a sinuous bass line, shuffling drumming and subtly shifting tempos, the track reveals a remarkably self-assured young songwriter, who has an unerring knack for pairing earnest songwriting with an infectious hook. (Oh, and you’ll see the band adhering to social distancing rules while virtually performing!)

“It’s really hard having our tour be postponed because I was really excited to play all of the songs on color theory for everyone, ‘crawling in my skin’ in particular,” Allison says. “I hope this little 8-bit performance can hold everyone over until the tour can happen.”

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