New Video: Joseph Releases a Shimmering and Bittersweet Ode to New Year’s Eve

Deriving their name from their grandfather Jo and the tiny Oregon town of  Joseph, OR, in which he was born and raised, the  Portland, OR-based sibling indie pop trio Joseph, comprised of Natalie Closner Schepman and her two, younger twin sisters Meegan and Allison grew up in a musical household — their dad was a jazz singer and drummer, their mom a theater teacher. However, their collaboration together can trace their origins back to around 2014: Schepman who had been pursuing a solo career as a signer/songwriter, recruited her sisters to join her in a new project. When the Closner sisters began collaborating together, they quickly recognized an irresistible and undeniable simpatico.

The trio quickly developed a reputation for playing intimate house shows, in which the siblings accompanied themselves with acoustic guitar and foot drum. Interestingly, within their first year working together, the trio self-released their debut, 2014’s Native Dreamer Kin, which caught the attention of ATO Records, who signed the group the following year. After releasing 2015’s, ATO Sessions EP, an acoustic, two song, digital EP and accompanying video series, the sibling trio went on to release their Mike Mogis-produced, label debut 2016’s I’m Alone, No You’re Not, which featured the smash hit “White Flag.” “White Flag” landed on Spotify’s US Viral Top Ten Chart within days of its release. By October, the track landed at #1 on the Adult Alternative Charts.

Building upon a rapidly growing profile, the trio made appearances on The Tonight Show Starring Jimmy FallonLater . . . with Jools HollandThe Ellen DeGeneres ShowConan, CBS This Morning and Today. They also opened for James Bay during a sold out, 2016 arena tour — and they made festival stops at Coachella, Lollapalooza, Bonnaroo, Newport Folk Festival, Sasquatch Festival, Glastonbury Festival, Outside Lands Festival, Pilgrimage Music Festival and several others.

Released earlier this year, the trio’s Christian “Leggy” Langdon-produced sophomore album Good Luck, Kid is the highly anticipated follow-up to their critically applauded and commercially successful label debut, and the album finds the trio pushing their sound in a grittier, more dynamic direction while retaining the gorgeous harmonizing and earnest vocals that won them attention across the blogosphere and elsewhere. “The through-line of the album is this idea of moving into the driver’s seat of your own life-recognizing that you’re an adult now, and everything’s up to you from this moment on,” Natalie Closner Schepman says in press notes.  “You’re not completely sure of how to get where you need to go, and you don’t have any kind of a map to help you. It’s just the universe looking down on you like, ‘Good luck, kid.’”

I wrote about album single “Green Eyes,” a track that found the sibling trio meshing classic Phil Spector Wall of Sound-era pop with hints of old-school country and contemporary pop with an arrangement that featured twinkling piano, strummed acoustic guitar, dramatic drumming, an enormous hook and the Closner Sisters’ gorgeous harmonizing. And much like their previously released work, the single was a slickly produced, radio friendly pop confection, centered around ambitious yet incredibly earnest songwriting: in this case, the song’s narrator recognizes that their relationship is at a crossroads — and that she will be forced to make a life changing decision.

The album’s latest single, “NYE” is a shimmering slow-burn centered around strummed guitar, twinkling and arpeggiated keys, the Closners’ gorgeous harmonies and a soaring hook. But at its core, the song — to me, at least — may arguably be the most ambivalent and ambiguous song emotionally that they’ve released to date with the song managing to evoke the confusion swirl of emotions many of us feel when the New Year rolls around: the dashed hopes of a great night that’s gone horribly; the sense of relief that a difficult year or decade has come to an end; the bittersweet recognition that time is rushing by and that you’re getting older; the slow dance or the kiss you’ll hopefully get as the clock strikes midnight, if you have someone — or met someone cute that night; and the hope that the next year (and in our case, the next decade) will be better.

Directed by Justin Frick, the recently released and gorgeously shot video for “NYE” is appropriately set at a New Year’s Eve party with an enormous disco ball. And it accurately captures the ambivalent and ambitious emotions at the core of the song.