New Video: JOVM Mainstays Secret Shame Releases a “120 Minutes” MTV-Inspired Visual for Anthemic and Shimmering New Single

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Over the past 15-18 months or so, I’ve spilled quite a bit of virtual ink covering Asheville, NC-based goth/post-punk act and JOVM mainstays Secret Shame. Founded in 2016, the act — currently, Lena (vocals), Nathan (drums), Matthew (bass) and Billie (guitar) has been centered around its members desperate need to create, “If I couldn’t sing or play music, I would tear my skin off.” the band’s front person Lena explained in press notes. Shortly after their formation, the band released their self-titled debut EP, which helped established their dark and atmospheric sound — while the material thematically touched upon domestic rabuse, mental health, political and social dissatisfaction and frustration.

The Asheville-based JOVM mainstays’ full-length debut Dark Synthetics was released to critical acclaim last year — and the album find the band expanding upon their sound, crafting material that seemed indebted to both Siouxsie and the Banshees and 4AD Records. Building upon the growing momentum surrounding the band since the release of their debut, the members of Secret Shame have released a series of Dark Synthetics remixes as a teasers while they were returning to the studio to record new music.

Throughout their relatively short history together, they’ve developed a reputation for an ever-changing songwriting process centered around a collective songwriting approach. The end result is that it allows the band to not allow themselves to be pigeonholed into a single subgenere of goth or post-punk. Interestingly, Secret Shame’s latest single “Dissolve” finds the band turning towards a completely new sound while managing to evoke the same feeling and vibe of their previously released material. There’s clear nods to Joy Division, New Order, and Echo and the Bunnymen on this one — with a tiniest of nods to The Smiths here: the song features shimmering guitars, rapid-fire four-on-the-floor, enormous and rousingly anthemic hooks and Lena singing with a plaintive earnestness. It’s arguably their most gorgeous sounding song they’ve released to date, but underneath the shimmer, is a hardened bitterness and dark thematic concerns that have won the band attention. As the band’s Lena says of the song, “A cathartic break from a bad situation, but a gateway to something still destructive. What are the benefits of nobody knowing what’s on your mind? What are the drawbacks?”

Visually, the recently released video for “Dissolve” seemed indebted to 120 Minutes-era MTV with tape hiss and nods at Echo and the Bunnymen’s “Lips Like Sugar” and “The Killing Moon,” among others that immediately come to my mind. 

“Dissolve” will appear on a self-released 7 inch that will be release don June 5, 2020.

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