New Video: Soccer Mommy Releases a Creepy and Dread-Fueled VIsual for “crawling in my skin”

Sophie Allison is a Swiss-born, Nashville-based singer/songwriter, guitarist and creative mastermind behind the critically applauded indie rock project Soccer Mommy.  Allison first picked up guitar when she was six — and as a teenager, she attended Nashville School of the Arts, where she studied guitar and played in the school’s swing band. In 2015, the Swiss-born, Nashville-based singer/songwriter and guitarist began posting home-recorded sons as Soccer Mommy Bandcamp during the summer of 2015, just as she was about to head to New York University (my alma mater, no less!), where she studied music business at the University’s Steinhardt School of Culture, Education and Human Development.

While she was in college, Allison played her first Soccer Mommy show at Bushwick, Brooklyn’s Silent Barn. She caught the attention of Fat Possum Records, who signed her to a record deal — and after spending two years at NYU, she returned to Nashville to pursue a full-time career in music. Upon her return to Nashville, the acclaimed Swiss-born artist wrote and released two Soccer Mommy albums — 2016’s For Young Hearts released through Orchid Tapes and 2017’s Collection released through Fat Possum. Allison’s proper, full-length debut 2018’s Clean was released to widespread critical acclaim, and as a result of a rapidly growing profile, the Swiss-born, Nashville-based artist has toured with Stephen MalkmusMitskiKacey MusgravesJay Som, SlowdiveFrankie Cosmos, Liz PhairPhoebe BridgersParamoreFoster the PeopleVampire Weekend, and Wilco.

Before the pandemic, Allison was gearing up for this year to be a massive year: she started off 2020 by playing at one of Bernie Sanders’ presidential rallies and joined a lengthy and eclectic list of artists, who endorsed his presidential campaign. Her highly-anticipated sophomore album color theory was released to critical praise earlier this year — and like countless artists across the globe, she was about to embark on a headlining tour with a number of dates sold-out months in advance that included a Glastonbury Festival set. And she was supposed to be make her late-night, national TV debut on Jimmy Kimmel Live!

With touring at an indefinite halt, Allison, like countless other artists recognized that this period offered a unique opportunity to get creative and experiment with new ideas and new ways to connect with fans. Combining her love of video games and performing, the Swiss-born, Nashville-based artist had a digital show on Club Penguin Rewritten with over 10,000 attendees, who all had to make their own penguin avatars to attend. The show was so popular, that the platform’s servers crashed, forcing a rescheduling of the event. Of course, Allison has also played a number of live-streamed sets, including ones hosted by  NPR’s Tiny Desk At Home (which she kicked off) and Pitchfork‘s IG Live Series. She also released her own Zoom background images for her fans to proudly show off their Soccer Mommy fandom.

Earlier this year, Aliison and her backing band embarked on a Bella Clark-directed 8 bit, virtual music video tour that had the act playing some of the cities she had been scheduled to play if the pandemic didn’t happen — MinneapolisChicago, SeattleToronto, and Austin. And instead of having the virtual shows at at a common tourist spot or a traditional music venue, the members of the band were mischievously placed in rather unusual locations: an abandoned Toronto subway station, a haunted Chicago hotel, a bat-filled Austin bridge. Of course, the video tour featured color theory single “crawling in my skin,” a song centered around looping and shimming guitars, a sinuous bass line, shuffling drumming, subtly shifting tempos and an infectious hook.

Allison recently released an Adam Kolodny-directed, fittingly Halloween-themed visual for “crawling in my skin” that’s full of creeping and slow-burning dread that reminds me of Roger Corman’s Edgar Allan Poe movies with Vincent Price. “I’m excited to put out this video for crawling in my skin right at the end of spooky season. I hope everyone enjoys this video and their Halloween! 🎃“ Allison says.